Google Analytics


The Google Analytics source supports Full Refresh syncs. That is, every time a sync is run, Airbyte will copy all rows in the tables and columns you set up for replication into the destination in a new table.

This Google Analytics source wraps the Pipelinewise Singer Google Analytics Tap.

Output streams

  • website_overview

  • traffic_sources

  • pages

  • locations

  • monthly_active_users

  • four_weekly_active_users

  • two_weekly_active_users

  • weekly_active_users

  • daily_active_users

  • devices

  • Any custom reports you configure. See the section below on custom reports.

Please reach out to us on Slack or create an issue if you need to send custom Google Analytics report data with Airbyte.




Full Refresh Sync


Incremental Sync

Coming soon

Replicate Incremental Deletes

Coming soon

SSL connection


Performance considerations

The Google Analytics connector should not run into Google Analytics API limitations under normal usage. Please create an issue if you see any rate limit issues that are not automatically retried successfully.

Getting started

Create a Service Account

We recommend creating a service account specifically for Airbyte so you can set granular permissions.

First, need to select or create a project in the Google Developers Console:

  1. Sign in to the Google Account you are using for Google Analytics as an admin.

  2. Click Create service account.

  3. Create a JSON key file for the service user. The contents of this file will be provided as the credentials_json in the UI when authorizing GA after you grant permissions (see below).

Add service account to the Google Analytics account

Use the service account email address to add a user to the Google analytics view you want to access via the API. You will need to grant Read & Analyze permissions.

Enable the APIs

  1. Go to the Google Analytics Reporting API dashboard in the project for your service user. Enable the API for your account. You can set quotas and check usage.

  2. Go to the Google Analytics API dashboard in the project for your service user. Enable the API for your account.

Reading custom reports from Google Analytics

You can replicate Google Analytics Custom Reports using this source. To do this, input a JSON object as a string in the "Custom Reports" field when setting up the connector. The JSON is an array of objects where each object has the following schema:

{"name": string, "dimensions": [string], "metrics": [string]}

Here is an example input "Custom Reports" field:

[{"Name": "new_users_per_day"}, {"dimensions": ["ga:date"], "metrics": ["ga:newUsers"]}, {"Name": "users_per_city"}, {"dimensions": ["ga:city"], "metrics": ["ga:users"]}]

To create a list of dimensions, you can use default GA dimensions (listed below) or custom dimensions if you have some defined. Each report can contain no more than 7 dimensions, and they must all be unique. The default GA dimensions are:

  • ga:browser

  • ga:city

  • ga:continent

  • ga:country

  • ga:date

  • ga:deviceCategory

  • ga:hostname

  • ga:medium

  • ga:metro

  • ga:operatingSystem

  • ga:pagePath

  • ga:region

  • ga:socialNetwork

  • ga:source

  • ga:subContinent

To create a list of metrics, use a default GA metric (values from the list below) or custom metrics if you have defined them. A custom report can contain no more than 10 unique metrics. The default available GA metrics are:

  • ga:14dayUsers

  • ga:1dayUsers

  • ga:28dayUsers

  • ga:30dayUsers

  • ga:7dayUsers

  • ga:avgSessionDuration

  • ga:avgTimeOnPage

  • ga:bounceRate

  • ga:entranceRate

  • ga:entrances

  • ga:exitRate

  • ga:exits

  • ga:newUsers

  • ga:pageviews

  • ga:pageviewsPerSession

  • ga:sessions

  • ga:sessionsPerUser

  • ga:uniquePageviews

  • ga:users

Limits and Quotas on API Requests

Analytics Reporting API v4

  • Number of requests per day per project: 50,000

  • Number of requests per view (profile) per day: 10,000 (cannot be increased)

  • Number of requests per 100 seconds per project: 2,000

  • Number of requests per 100 seconds per user per project: 100 (can be increased in Google API Console to 1,000).